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About Ben Albert : Ben Albert is a marketer, podcaster, and lifelong connector. Founder of Balbert Marketing and host of the Real Business Connections podcast network.
Now: What Ben Albert Is Working On : Marketer and podcaster Ben Albert on his focus now: relationships over networking, the Real Business Connections podcast, and helping people find their voice.

Best Posts

Ben's most essential reads. These pieces introduce who he is, how he thinks about connection, and what drives his work.

My Biggest Networking Pet Peeve : Ben Albert on why the instant pitch ruins a first call, and how setting intentions and asking questions makes networking relational, not transactional.
The Most Human Company Wins : Ben Albert talks with Mark Schaefer about why the most human company still wins, blending real people with AI, and the idea of strategic awkwardness.
How Losing My Job Sparked My Purpose : Ben Albert on going from promoting music to entrepreneurship after the pandemic cost him his job, and how a business podcast became his classroom.

Entrepreneurship

How I got into entrepreneurship, and what I have learned building things from scratch. "How Losing My Job Sparked My Purpose" goes back to the beginning. Before I became an entrepreneur, I was promoting my music. Losing that job was the push I needed, even though it did not feel like it at the time.

How Losing My Job Sparked My Purpose : Ben Albert on going from promoting music to entrepreneurship after the pandemic cost him his job, and how a business podcast became his classroom.

General

A catch-all for the ideas that do not fit neatly into one category.

Finally Seen™: Why Relationships Still Matter More Than Networking : Ben Albert on the Finally Seen podcast with Chrissy Bernal: how losing his job in the pandemic led him to build a business around relationships and trust.
The Most Human Company Wins : Ben Albert talks with Mark Schaefer about why the most human company still wins, blending real people with AI, and the idea of strategic awkwardness.

Leadership

What I think about leadership, and the people who have helped me think about it better. "The Two Keys to Thought Leadership" came from seeing a lot of people talk about thought leadership without getting it right. I wrote about the two things that actually matter. "Keys to Limitless Success" pushes back on the idea that there is a single key to success. I hear that a lot, and it is not how it works.

The Two Keys to Thought Leadership : Ben Albert on the two parts of thought leadership: having great ideas and learning to communicate them. Communicated ideas are what make leaders.
Keys to Limitless Success : Ben Albert on why success isn't a single key but a combination lock: the right people, powerful ideas, and conversations that open up possibility.

Networking

How to build real relationships, not just collect contacts.

My Biggest Networking Pet Peeve : Ben Albert on why the instant pitch ruins a first call, and how setting intentions and asking questions makes networking relational, not transactional.
LinkedIn Connection Request Red Flags : Ben Albert's top LinkedIn red flags: unrealistic photos, dormant accounts, buzzword headlines, and generic messages. Build genuine relationships instead.
From Contacts to Connections: The Right Way to Network : Ben Albert on moving from collecting contacts to building connections: add value, build relationships, and the referrals follow without asking.